Apple Releases New iPhone Battery Cases To Mixed Reactions

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Apple has been struggling lately due to a lack of user-friendly aspects in their products, which increasing demand more money and loyalty from customers. They tried to address the issue with iPhone battery life, but it appears to have backfired...


Twitter - @appleinsider


According to multiple reports, Apple CEO Tim Cook told his staff that the company's battery replacement program serviced around 11 million phones last year, almost 10 times the expected 1-2 million. This will definitely hurt their Q1 earnings outlook for 2019. Basically, the heavily discounted program makes it so that customers spend $29 on a new battery, as opposed to $1,000 on a new phone, which means Apple lost $11 billion in revenue.

Twitter - @tomwarren


As a result, the company has recently released thick cases, in both black and white silicon designs, for XS, XS Max and XR models. They're compatible with Qi-certified chargers for wireless charging options, thanks to a separate, built-in coil. And Apple is promising faster charging and up to 21 hours of internet use on the XS, 20 hours on the XS Max, and 22 hours on the XR. This is almost double the battery life without the case. But customers aren't happy about the $129 price tag, or the the battery bulge...


Twitter - @verge


People have been responding with their own suggestions for alternative solutions to Apple's battery problem. Some feel a replaceable battery slot would make more sense. Many say the thin design, which the company has been using as a selling point, is much less important than battery life, and they'd rather have a thicker phone that lasts longer. This chart breaks down how the thickness of the iPhones has changed over the years, showing that, at 8.3mm, the iPhones XR is actually the thickest iPhone that Apple has made since the iPhone 4.


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Ryan

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